Long gone are the days when construction companies only needed a few personal relationships and professional networks to succeed. Word of mouth is no longer enough to generate profit. Not only has the game changed, but the players have also increased, raising the competition. The clientele has also evolved, changing the market dynamics.
Nowadays, if construction marketing services will be successful, they will need to include inbound marketing in their overall strategy. Research shows most construction companies investing heavily in Facebook marketing, but that is not nearly enough. They need to add other procedures such as blogging to utilize inbound marketing for the following reasons:
Relationships start before the initial conversation
Traditionally, construction companies relied on in-person or phone conversations to build new relationships. While this practice is still vital, it is no longer enough because potential clients begin interacting with them before they pick up a phone or write an email. Prospects have been researching online, and so the firms need to put themselves in the prospective client’s radar before they can have a conversation.
Expertise is everything
Every industry has embraced “thought leadership,” but the construction world seems to be far ahead on this. This is understandable because incompetence endangers lives. With inbound marketing, your company gets an opportunity to establish thought leadership and showcase the expertise you already have.
No prospect is like the other
Construction firms target more than one audience. They have clients spanning both the B2C and B2B space. Since traditional marketing is limited to reaching these groups of people, inbound marketing provides an affordable solution.
With inbound marketing, a construction firm can target just about anyone without having to increase expenditures significantly. Besides, many people look for contractors online nowadays, so it makes sense to find them where they are. With the help of a growth agency, a company can put in place processes that will create an engaged online presence in no time.