If you want your brand to be memorable, you’ll need to deliver products and services that target your audience’s pain points, whether they are conscious of these or not. As a company, you’ll need to identify these as soon as possible to give you a competitive advantage.
Experts from Denver-based SEO companies list the following to help you:
Ask Current Customers
Ask your current clientele. You have many options when it comes to getting answers from them, such as interviews, focus groups, surveys, and e-mails. Doing so allows you to understand their needs and wants — even the ones they’re unaware of. Some of the things you can ask, depending on the niche, include:
- What’s the most challenging thing you’ve encountered to achieve a goal?
- If you could change the factors in the process, what would those be?
- What are the most resource and time-consuming part of your company?
These do not have to be the exact same questions, but following the same line of thinking enables you to identify the pain points of your audience.
Determine Intangible Needs
There are instances when even a customer doesn’t know what they need or want. Do they truly need the latest Samsung smartphone that costs several dollars more than the phone they already have and owned for less than a year? Sometimes, it isn’t even about features and benefits, but about an image, an aspiration and emotions. Tap into these to stir desire and reel your target audience in.
Once you’ve identified the pain points of your audience, determine the keywords you need and use them in the title and within the body of the content. Frame them in a way that it appeals to your potential customers, answers queries, solves a problem, and presents a solution to their current needs.
Identifying customer pain points provides you with insights that enable you to improve the online content you publish. If you’re still confused, you may want to seek further explanation from an expert.