Most businesses today have their own website. With the help of conversion rate optimisation (CRO) and digital marketing, you can turn a website into a powerful sales generator.
As digital marketing expert TNL Digital explains it, your website is your main tool to capture leads and increase conversions. If it is set up and designed correctly, you can increase your customer base significantly.
CRO plays a great role in your website’s performance. Just like Maslow’s Hierarchy of needs, optimising your website’s performance can also follow a five-step process, wherein you can address the succeeding steps if you meet the previous one successfully.
1st Step: Functionality
Do all the pages, links and buttons work the way they are supposed to? You have to make sure your website does not have technical errors and can work on all types of browsers.
2nd Step: Accessibility
Is your website accessible on mobile, tablet, laptop and desktop? Will there be problems if an international user accesses it? Perform cross-device and cross-browser testing and make sure there are no barriers to using it.
3rd Step: Usability
Is it easy to use and does it respond fast enough? The last thing you want is to make a visitor think about what he should do next. Your website should be a map that is super easy to follow.
4th Step: Intuitive Ability
Your site should be set up in a way that it answers a visitor’s question right away, no matter what step they are in the sales process. It must anticipate a visitor’s question to prevent them from leaving the site.
5th Step: Persuasiveness
Your users must understand how your product or service can solve their problem. You can do this by using the right images and creating better copy that speaks to them as your buyer persona.
It is crucial that you fulfil the first step before moving to the next because each step has a higher impact on your site’s optimisation. Whether you are creating a new website or updating an old one, this hierarchy will always help you improve your website’s performance as it covers all efforts needed to achieve the results you want.