Search engine optimization (SEO) is one of the most effective ways to enhance the quality of a website and make it Google-friendly. Whether you already have a site where you market your products and services or you’re considering setting up one, SEO can help drive more traffic to your website so you can fully maximize your earning potential.
In Utah, search engine optimization services are available for businesses looking to outsource their digital marketing needs. Partnering with a full-service SEO agency can help you save time and resources in learning the techniques of web optimization. This approach has many advantages, such as collaborating with a team of experts rather than relying on one person to do the SEO work for you.
Below, we look at some of the ways you can make your brand more trustworthy in the eyes of search engines and users alike.
Domain Name Matters
Choosing a domain name can be challenging for businesses because not only will it represent the brand, it can also affect your website’s conversions. Domain extensions, in particular, can have an effect on the way users perceive your site.
If the majority of your audience is from the U.S., you can use a domain name with a .com extension. If you’re in another country, choose an extension specific to that country. The logic behind this is that many users view exotic domain extensions as spammy, so they avoid visiting them.
Trustworthy Links Are Crucial
Links remain as an essential factor for digital marketing success. Google trusts websites that have many links from different domains. Not all links are created equal, however, as some of them can do more harm than good and should be avoided altogether. Low-quality links can hurt your website’s ranking, which is why it’s crucial to create high-quality and relevant links by producing more useful content that people want to link to.
Having links from reputable sites is one of the best ways to build authority for your site, as it shows search engines that your site is credible. If search engines identify your site as a relevant source in a given topic, then you will have a better chance of seeing high rankings on your site.