Design Functionality: Key Indicators that Say It’s Time Give Your Website a Facelift

a person sketching website design

Creating a functional and aesthetically appealing website takes a lot. How well everything is put together will determine the overall user experience.

To come up with a perfect design, you need to understand the needs of your audience and your brand, audience. With an existing business website, it is easy to measure if you are meeting your goals. If not, something is probably wrong. Here are some signs that it is time to contact a trusted web design firm, like XXIIBrands, to revamp your site.

Mobile Unresponsiveness

Sites that are not mobile-friendly are likely to lose a significant chunk of viewers. Studies show that more people use mobile devices to access the internet than those on desktops. With the changing internet landscape and shifting in buyer behavior, it is essential that your site is optimized for use on mobile devices. To deliver a good experience to your users, make appropriate changes.

Prolonged Load Duration

Slow loading is quite frustrating on the user. It impacts negatively on the user experience, making them leave even before the site loads fully. This may be caused by scripts, large images, and the server provisions. Redesigning your site, especially in cases where it is old and probably outdated, will make the load time better and offer an impressive user experience.

High Bounce Rate

The layout of your website will determine how much the audience interacts with other elements on it. Bounce rate is used to measure the portion of users that enter the site and leave without interacting with other elements. The average range of good bounce rates is between 25 percent and 40 percent. Use different tools to find the reason people are leaving and address any design issues, focusing on delivering high-value content to reduce the bounce rates.

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Poor Navigation

The navigation bar on your site is a key element in directing users on where they should go to find what they want. A poor design will have an uncertain navigation and end up confusing users. Hidden navigation, confusing bread crumbs, and hard to use drop-down menus should all be cleared to pave way for better interaction.

Basically put, any site that is hard to use for both the company and your audience needs an overhaul to make it user-friendly. This will not only improve the performance but yield desired results too.