Australia, named “A Nation of Small Businesses,” is home to over 2.1 million businesses. Greater Melbourne is where a quarter of these businesses are established. And with nearly 420,000 of these for-profit organisations operating and/or based in Melbourne, it explains why the city’s economy keeps booming. This then presents numerous opportunities for small and medium businesses (SMBs).
But as a small business owner, this likewise means you have an extremely tight competition to deal with. As such, it is important that you keep abreast of the latest trends and branding strategies. Otherwise, your marketing and advertising campaigns will not yield the results you want and need. Web design is a major aspect of modern branding.
Web design then and today
From then until now, having an interesting, visually appealing web design plays a major role in making your visitors stay on your site and browse more, if not all, of its pages. From the layout and the colour to the positioning of elements, the overall design can make or break the site’s appeal. Even the ease of navigation has a huge impact on user experience, so overlooking this aspect can lead to visitors leaving your site feeling frustrated.
Regular updates to site design increases your chances of gaining high rankings
Major search engines, particularly Google, use a long list of factors to rank websites on their results pages. One of these is how regular updating of the web design is carried out. A primary reason behind this is that search engines want to make sure they improve user experience and knowledge by leading consumers to relevant sites that contain valuable information. When Google sees that your site gets regular updates, you will have better chances of showing up on the first page of search results.
In today’s digital marketing landscape, being trendy, user-friendly, and effective is of utmost importance. Work with an agency that offers top-notch web design services to make sure your website ranks high on Google search and gets more visitors.