Local SEO: Key Signals That Have an Impact on Your Search Ranking

SEO strategy

Businesses are now expanding their markets beyond their physical locations. While this stretches your reach and spreads your revenue base, you should not forget your local market. The local market will assure you of steadier revenue stream compared with clients outside your location.

Working with a local SEO consultant is vital to boost your visibility among Denver clients. There are various signals the consultant will recommend using for your website to rank high on local search pages. Here are some of the most effective signals they will suggest.

Onsite Signals

The most influential onsite signal is your content. Your content should talk about your business but more so address your local business market.

Merely mentioning your local geo-location on your posts will not work in today’s competitive world. Research your market’s needs first then tailor your content to answer their questions and satisfy their needs.

Offsite Signals

The most critical offsite signals for local search are links from other sites to your website. In local SEO, getting the most influential websites to link to your site will significantly boost your rank. The link will also set you apart from your competitors as a leader in your field.

Social Signals

Clients in today’s world pay a lot of attention to your social activity. Your social media presence and activity will hence boost your local relevance. You should keep your customers engaged across all social media platforms.

Ensure the content you post on different platforms resonates with the particular audience on it to avoid coming off as too serious or playful depending on the audience.

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The above signals have been proven highly effective for a high local SEO ranking according to several studies. Being consistent and patient is however essential when aiming for optimal results. The signals take some time to boost your local search rank, but the wait will be worth the results in the end.