A lot has changed in online marketing, but one of the things that remained the same through the years is the importance of keywords. The right set of phrases may mean the difference between landing on the top spot or ending up on the second page.
SEO experts from Minnesota cite the following ways you can get better at choosing keywords for your content.
Factor in the Niche
The first thing you need to do is remember your niche and the target audience of your content. The right combination of words and phrases is different from industry to industry. What works in one may not work in another. Identify keywords that will answer a searcher’s query; if not, at least something close to it. Be as detailed as possible when selecting a phrase, this makes it easier for search engines to index your page or pages.
Understand User Intent
Search engine algorithms have advanced to a stage where they can approximate or ‘guess’ the intention of a user when they input words. Google may already make suggestions even before the searcher finishes typing. Understanding the intention of your target audience allows you to get a foot in the door and enables you to move them further down the sales funnel. The keywords on your shortlist must match the level where a potential customer already is.
Having a shortlist of keywords is helpful; you need to find which ones work best. Monitoring the success or failure of the phrases you choose allows you to fine tune your strategy and remove words that no longer work. Use analytics to track which sets of key terms get the most traffic and improve conversion rates.
These are some of the strategies you can implement to identify better keywords for your campaigns. Apply these to get the results you want, whether it’s getting more clicks, more purchases and more people signing up.