There are ways, however, to make sure your site is working smoothly for your customers even if you apply the fanciest of updates you can think of. Here’s how to ensure your extravaganza still generates leads instead of annoying your customers:
Always create a Plan B.
Know your limits.
Moderation is key when making those “flashy” updates. They are more noticeable when they are not all over your site. When everything is bouncing and moving, it eliminates that special appeal you create for your viewers.
Limit the number of animated elements on your site. This will significantly improve your page’s load speed and reduce the mental load on your consumers’ brains, as they spend less time wondering what they can or cannot click.
Don’t forget real user tests.
With all the fancy updates you made to your site, you need to test it with real users to see if everything falls into place. The fancier your update, the more it needs tests from users. Even if your website targets web designers alike, getting the feedback from a regular user helps you identify those small updates that need your attention, aside from design.
Don’t think of your website as some unique piece of art. Limit the use of fancy updates, and your consumers will love you for that.