As an entrepreneur, you want to exhaust all your options when it comes to marketing. You want your brand to be well-known and be patronized by your target market. Luckily, with the technology we have today, you can do most of your marketing strategies by doing some research and applying it online.
One good advice that you’ll probably get from marketing experts is that you should make your website mobile-friendly. Why, you ask? Here’s what Ottawa website design companies have to say:
Many people around the world are using their mobile phones to surf the Internet. It’s more convenient than carrying a huge, bulky laptop after all. They can do a search or shop wherever, whenever.
If your website is not mobile-friendly, you’re losing your chance to engage with a market that might patronize your products or services. They could be the loyal customers you’re looking for, but you wouldn’t know that if they won’t even browse your site for more than 10 seconds.
More people are shopping online, especially on their mobile phones. It’s faster, easier, and can be done even with the help of an app. Shopping on a non-mobile friendly site, however, can be a difficult and frustrating experience for consumers. Not everybody has the patience for a website that takes significant effort to navigate.
Mobile-friendly websites adjust automatically regardless of the user’s device, whether it’s a smartphone or a tablet. To make sure your target market won’t look for alternatives, then better do something quick.
Increase in Ranking
Many people use Google to search for anything. It has algorithms that identify if a website is mobile-friendly or not, which helps in its search rankings. If a website is mobile-friendly, then its ranking could increase in result pages. Google sees user experience as an important factor and one way to show this search engine giant that you’re giving that to users is through a mobile-friendly site.
If you’re still not convinced, go ahead and consult companies that offer digital marketing services. You can ask them all the questions you have in mind to keep you out of the dark. Good luck!